redbull
This speculative collaboration explores the tension between two seemingly opposing brand worlds: Chanel’s refined minimalism and Red Bull’s high-adrenaline energy.
The project investigates how performance and luxury can coexist — merging speed with sophistication, and power with restraint.
Rather than diluting either identity, the concept builds a shared narrative around momentum, precision, and controlled intensity.
(05)
brand collaboration
2022
manifesto
print adds
Print executions balance stark contrast with refined composition, blending Red Bull’s vibrancy with Chanel’s visual restraint. The typography and layout preserve luxury codes while introducing dynamic tension.
social media
For social, the campaign translates this duality into motion-driven short-form content, maintaining visual sophistication while embracing platform-native energy.