GET TO KNOW ME
Hi. I’m Klara.
If you just came from The Box, welcome back, you already know that I’m a bit of a over-thinker. If you didn’t, welcome anyway and feel free to check out my little box story:
I’m interested in the structure underneath things.
Not just the finished story, object, brand, or idea, but the moment before it becomes obvious. The small signal that starts to mean something. A word choice. A visual cue. A category. A tone shift. A pattern people begin to recognize before they can fully explain why.
I started in design because I loved making things. Packaging, products, visual systems, names, decks, brand worlds, the visible layer of meaning. But over time, I became more interested in the layer underneath: why certain things feel clear, expensive, playful, trustworthy, familiar, or forgettable. Who decides what belongs in a category? Why does one idea resonate while another disappears?
That question has followed me through design, product development, hospitality, student leadership, and now my M.S. in Strategic Communication at Columbia. I’m drawn to the space between making and meaning, where ideas are shaped, positioned, translated, and eventually understood by an audience.
I notice what people say, and what they almost say. I think about style, context, behavior, and the invisible patterns that shape what people value. I care about coherence: not perfection, but the feeling that every part of something belongs for a reason.
Outside of work, I read constantly, bake when I need to think, romanticize coffee shops, and notice typography everywhere.
I grew up moving often, which made me observant and adaptable. I learned to read rooms quickly, connect across differences, and understand that belonging is shaped by language, context, and the stories people are allowed to tell about themselves.
I care about building things that feel intentional. I care about ideas that last longer than the moment they were made for. And I still feel a real rush when something finally finds its shape.
