I collaborated with a cross-functional team to support the development and positioning of Amora, a skincare line centered on nourishing and protecting the skin barrier. The collection includes serums, moisturizers, exfoliators, and complementary treatments designed to support long-term skin health.

 

My contribution focused on clarifying product intent, aligning the collection around a cohesive narrative, and ensuring consistency across the line as it expanded. This work supported both internal alignment and a clear, audience-focused presentation of the brand.

I supported the development and strategic framing of SOS Rituals, a skincare line designed to address acne-prone and sensitive skin through targeted, recovery-focused treatments. The collection includes serums, exfoliators, and moisturizers formulated to support skin balance and repair.

 

From early concept discussions through execution, I focused on clarifying positioning, aligning messaging, and maintaining cohesion across the line. This ensured that efficacy, usability, and brand intent were communicated clearly while supporting a thoughtful approach to acne care.

I contributed to the development of a compact hand care collection designed for everyday, on-the-go use. The line includes hand cream, sanitizer, and cleansing wipes, with an emphasis on practicality, portability, and ease of use.

 

My role focused on ensuring the collection felt cohesive within the broader Amora brand while clearly communicating its purpose and benefits. The result was a streamlined offering that balanced convenience with consistent brand identity.

I supported the development of a personal care assortment featuring essential grooming tools such as tweezers, a callus remover, a nail dryer, and additional accessories. My work centered on clarifying product purpose, maintaining brand consistency, and ensuring functionality aligned with user expectations.

I also helped establish packaging and communication guidelines that supported cohesion across the assortment, enabling the line to scale while maintaining a clear and unified identity.

During my time at iWorld, I contributed to the early-stage development of a range of skin and hair care initiatives that were later carried forward by the team. These projects included initial concept exploration for serums, moisturizers, exfoliators, scalp treatments, and hair-repair solutions.

My involvement focused on early planning, concept definition, and helping establish clear intent around product purpose and brand alignment. This work supported a strong foundation for future development while ensuring consistency with the broader category and brand direction.